The Challenge

To create a new brand narrative for a well loved coffee establishment chain. After 10 years of being a self made entity, the challenge was to embody the brands existing ethos and represent it in a more consistent and defined way through all touchpoints right through to the interior aesthetic.

The Approach

Defining the core values of this established coffee mecca was key to pitching their brand voice. Already known for their playful take in their former branding this was taken a few steps further with updated spellings for coffee that are both tongue in cheek, international, fantastical and fun as well as new strap-lines.

Glitch branding, a simple colour palette and off-kilter art direction round up the overall new refined visual identity for the brand. 

5 years after our initial branding for Voodoo Ray’s and having grown the brand to 4 sites, it was time for a visual identity refresh. The central branding and identity are so iconic of the brand that it would take a lot of care to identify where and how an injection of new creativity should come in. New font sets and typography, an updated colour palate, new icons working with illustrator Natalie Strange and an overall new art direction bring together a delicate balance of old and new! 

All internal signage, Menus, Digital and online platforms, merchandise

Launching the new look with the opening of the Peckham site at the end of ’17 the refresh has now been rolled out across all 4 sites.

voodoorays.com

Full 360 branding fun for this New York style pizza joint, first in Dalston then Boxpark Shoreditch and most recently Camden Stables Market. Summer sees their much loved mobile pizza van doing the rounds too!

Playful and tasty with the interior colour explosion already set from Architects Brinkworth, we thoroughly enjoyed creating  a striking branding and visual language for them to match and all the assets that it extended out to : menus, decals, order pads, a custom pizza classification and all the neon signage for the exterior – calling you in off what was a dark Kingsland Road and now has definitely started a lights competition since.

Check the website we made them to see what’s on the menu in each location and if you haven’t visited yet, GO. It’s the kind of slices you dream of.

voodoorays.com

Full 360 Branding for the tastiest new Matcha on the block. Complete brand package along with every element needed to launch this luxury matcha brand. Unique recipe web app as part of the launch and free matcha samples for signing up.

Package included 3 months of social media and creative content using a mix of sources and original imagery. Planning and strategy of all creative as well as consumer engagement and account growth

Sign up for your free sample and download the free web app we developed for them full of exclusive recipes over on their website

Playful cross-platform website for the first Nitrogen Ice Cream crew in Europe – Chin Chin.

Voted the ‘Best Ice Cream Parlour in England’ by the Times, with their main Lab in Camden and their beautiful marble bar in Soho these guys needed something as fun, playful, theatrical but uber cool to match their flavours and kooky ethos. You can also order cakes from their new party cake range which was designed in collaboration with the amazing cake guru Hebe Konditori, direct from their Soho parlour.

With the most amazing mouth sensations and visual genius they will change your perception of Ice Cream for ever.

chinchinicecream.com

Loyalty Card app for Voodoo Ray’s – get your 8th slice free!!

Order online, find out what’s on and keep up to date with your favourite pizza place : )

Working with Como on development, available Spring 18 on the App Store & Android.

Housed in an 18th century pub in the heart of De Beauvoir Town, Duke’s Brew and Que combines Logan Plant’s obsession with authentic American BBQ and great beer.

PartyLine was brought in to give the brand a whole new look and feel to reflect it’s status as one of the best BBQ and craft beer establishments in London.

We 360’d them from Art direction for all images, to working on the exterior look and signage, all social and digital promotions as well as all printed assets. The finishing touch for the brand was their online face designed for ease and speed of booking a table or locating the venue as well as being informative for those wanting to know more about the history, the methods of smoking and interact with the brand socially.

dukesbrewandque.com

Lily Vanilli is one of the seminal bakery brands to emerge from the last 5 years. Working with them on a range of branded goods for the bakery and store and the direction of brand image output, our main point of focus has been the website. Art direction and site flow were to match their playful nature and with such a great library of photos from the books, the curation of imagery was also a joyful undertaking with so much mouthwatering stuff to choose from. A custom cherry jackpot roller loader and animated sprinkles give this site the cheeky twist that runs throughout the brand.

This site was to mark the growing up of the bakery not just visually but also to move into a virtual order form for customers where they can create their own moodboard of cakes to send with their order enquiry as well as inform them about projects, press, Lily’s books and get full recipes to make their own creations. The recent addition of an e-Commerce store is the next natural step for this exciting brand.

lilyvanilli.com

Drinks menus for Dalston Superstore.
Wipe clean soft touch laminate Z gate folded squares of joy.

Each design takes inspiration from the venue itself as well as the current artist designed interior. Previous interiors have seen us working with interiors from the great Darkroom and Jonas Ransson