Yoga and Movement is big business and the massive over saturation of the yoga landscape has left what should be a calm practice full of noise. The challenge was to define the brand narrative and showcase the core values of Another Practice, it’s unusual take on a traditional principle and it’s inclusive outlook whilst also being mindful of it’s origin and audience and stand out from the crowd.
Looking to cut through the traditional yoga aesthetic with a clear bold statement, creating something as personal and unique as representing each individuals journey with movement and their own body. No two experiences are the same and there is never a destination so this is represented through both the wordmark and the multiple ways the brand system can be used.
Personalization is also encouraged with brand pencils and a secondary coloured in mark.
Full 360 Branding for London’s first drag queen Karaoke club. As little sister to Dalston Superstore the branding and Art Direction had to feel as such and resonate with the clubs existing clientele as well as appeal to a whole new audience. With a nod to Alice in Wonderland and the experience of entering the world of The Karaoke Hole through a little door on the street down into a tinsel and velvet cocktail bar with the stage and into a world where you can let your hair down, be entertained and be a star on stage.
The online presence as this would be the first port of call that most people would make their decisions to book a table so we gave them a fun and interactive platform that enabled quick booking as well as more detailed information on the hosts as well as answer any questions people might have about how the club operates.
Make sure you check them out for yourself, book a table online and go down The Karaoke Hole!
5 years after our initial branding for Voodoo Ray’s and having grown the brand to 4 sites, it was time for a visual identity refresh. The central branding and identity are so iconic of the brand that it would take a lot of care to identify where and how an injection of new creativity should come in. New font sets and typography, an updated colour palate, new icons working with illustrator Natalie Strange and an overall new art direction bring together a delicate balance of old and new!
All internal signage, Menus, Digital and online platforms, merchandise
Launching the new look with the opening of the Peckham site at the end of ’17 the refresh has now been rolled out across all 4 sites.
Full 360 branding fun for this New York style pizza joint, first in Dalston then Boxpark Shoreditch and most recently Camden Stables Market. Summer sees their much loved mobile pizza van doing the rounds too!
Playful and tasty with the interior colour explosion already set from Architects Brinkworth, we thoroughly enjoyed creating a striking branding and visual language for them to match and all the assets that it extended out to : menus, decals, order pads, a custom pizza classification and all the neon signage for the exterior – calling you in off what was a dark Kingsland Road and now has definitely started a lights competition since.
Check the website we made them to see what’s on the menu in each location and if you haven’t visited yet, GO. It’s the kind of slices you dream of.
Full 360 Branding for the tastiest new Matcha on the block. Complete brand package along with every element needed to launch this luxury matcha brand. Unique recipe web app as part of the launch and free matcha samples for signing up.
Package included 3 months of social media and creative content using a mix of sources and original imagery. Planning and strategy of all creative as well as consumer engagement and account growth
Sign up for your free sample and download the free web app we developed for them full of exclusive recipes over on their website
NOTION Issue 70 was our second issue as part of their rebrand and relaunch.
The content and readership went from strength to strength on the back of the last issue so this was an absolute joy to pull together and let all the super talent inside shine through. Working again alongside Ann Griffin from Studio Rubic to bring it to the forefront of printed design.
With everything we put in place for them during this whole 360 brand process – from social to digital to in-house materials, were each as important as each other, vital to their re-invention and will serve them well into their next chapter as a magazine.
Get your copy of NOTION Issue 70 here
Charlie Le Mindu is a hair genius who has coiffed bouffs for Lady Gaga and Lana Del Ray – when we started working with him back in 2007 it was his pop-up salon in clubs and his big wigs for artists such as Peaches and Planningtorock that he was best known for.
We created a whole brand visual aesthetic for him which worked across both his salon work and also his catwalk fashion shows, brand partners and his huge online presence which has spanned 3 collaborative websites already.
The latest site compromises of a custom 3 part site designed to house Charlie’s Haute Coiffure Art Collections as well as his Editorial, Video and Exhibition work in a slick portfolio with a link through to his own online magazine portal, LE MAG.
We felt it was important to allow the user to explore the world of Charlie Le Mindu in an organic way so although the site design is streamlined and simple, there are many facets to navigate through and multiple ways to get there.
Fully responsive this site is a fun and interactive journey through his huge catalogue of work.
Housed in an 18th century pub in the heart of De Beauvoir Town, Duke’s Brew and Que combines Logan Plant’s obsession with authentic American BBQ and great beer.
PartyLine was brought in to give the brand a whole new look and feel to reflect it’s status as one of the best BBQ and craft beer establishments in London.
We 360’d them from Art direction for all images, to working on the exterior look and signage, all social and digital promotions as well as all printed assets. The finishing touch for the brand was their online face designed for ease and speed of booking a table or locating the venue as well as being informative for those wanting to know more about the history, the methods of smoking and interact with the brand socially.
From outside marketing both printed and digital, social and advert banners on various sites down to the detail of branded live visuals as well as cutouts that were used by both the dancers and the crowd plus new 90 minutes visuals.
Trashed in Miami
2 parties during Miami Music Winter Week – a day time pool party and a big extravagant night swanky club affair. Branding both and giving them their own visual identity down to their own unique set of branded party visuals to completely set the mood. Internal banners and props, photo booth boards and a huge truck advert were all part of the fun as well as a full social media pack with banners, teasers and insta videos.
Our logan – Just Trash It // hitting all points of merch and sales.
Tommy Trash Live Visuals
If you’ve ever been lucky enough to catch Tommy play you will have seen these pole princesses up giant and personal. This version is a short version edited down, the original was 90 minutes of pure ride!
Lily Vanilli is one of the seminal bakery brands to emerge from the last 5 years. Working with them on a range of branded goods for the bakery and store and the direction of brand image output, our main point of focus has been the website. Art direction and site flow were to match their playful nature and with such a great library of photos from the books, the curation of imagery was also a joyful undertaking with so much mouthwatering stuff to choose from. A custom cherry jackpot roller loader and animated sprinkles give this site the cheeky twist that runs throughout the brand.
This site was to mark the growing up of the bakery not just visually but also to move into a virtual order form for customers where they can create their own moodboard of cakes to send with their order enquiry as well as inform them about projects, press, Lily’s books and get full recipes to make their own creations. The recent addition of an e-Commerce store is the next natural step for this exciting brand.
Drinks menus for Dalston Superstore.
Wipe clean soft touch laminate Z gate folded squares of joy.
Each design takes inspiration from the venue itself as well as the current artist designed interior. Previous interiors have seen us working with interiors from the great Darkroom and Jonas Ransson
Notion Magazine, where fashion meets music, celebrated it’s 10th year with a total rebrand from us from top to bottom including a new glossy 260pg quarterly format.
The relaunch brought together a killer issue with Publisher Billy Hussein and Creative Director / Editor Alexis Knox with Art Direction and Rebrand by Liz Bisoux and Design, Layout and Realisation by Liz Bisoux and Ann Griffin from Studio Rubic. Along with all the other amazing new team Notion players – NOTION 69 blurs the lines between a Big Hits Music Mag and a Slick Fashion Glossy with direct and dynamic content and a strong visual style.
We also oversaw the Digital App version of the mag, working with the team at Get Contentment