Full 360 Branding for London’s first drag queen Karaoke club. As little sister to Dalston Superstore the branding and Art Direction had to feel as such and resonate with the clubs existing clientele as well as appeal to a whole new audience. With a nod to Alice in Wonderland and the experience of entering the world of The Karaoke Hole through a little door on the street down into a tinsel and velvet cocktail bar with the stage and into a world where you can let your hair down, be entertained and be a star on stage.
The online presence as this would be the first port of call that most people would make their decisions to book a table so we gave them a fun and interactive platform that enabled quick booking as well as more detailed information on the hosts as well as answer any questions people might have about how the club operates.
Make sure you check them out for yourself, book a table online and go down The Karaoke Hole!
thekaraokehole.com
5 years after our initial branding for Voodoo Ray’s and having grown the brand to 4 sites, it was time for a visual identity refresh. The central branding and identity are so iconic of the brand that it would take a lot of care to identify where and how an injection of new creativity should come in. New font sets and typography, an updated colour palate, new icons working with illustrator Natalie Strange and an overall new art direction bring together a delicate balance of old and new!
All internal signage, Menus, Digital and online platforms, merchandise
Launching the new look with the opening of the Peckham site at the end of ’17 the refresh has now been rolled out across all 4 sites.
voodoorays.com
Full 360 branding fun for this New York style pizza joint, first in Dalston then Boxpark Shoreditch and most recently Camden Stables Market. Summer sees their much loved mobile pizza van doing the rounds too!
Playful and tasty with the interior colour explosion already set from Architects Brinkworth, we thoroughly enjoyed creating a striking branding and visual language for them to match and all the assets that it extended out to : menus, decals, order pads, a custom pizza classification and all the neon signage for the exterior – calling you in off what was a dark Kingsland Road and now has definitely started a lights competition since.
Check the website we made them to see what’s on the menu in each location and if you haven’t visited yet, GO. It’s the kind of slices you dream of.
voodoorays.com
Housed in an 18th century pub in the heart of De Beauvoir Town, Duke’s Brew and Que combines Logan Plant’s obsession with authentic American BBQ and great beer.
PartyLine was brought in to give the brand a whole new look and feel to reflect it’s status as one of the best BBQ and craft beer establishments in London.
We 360’d them from Art direction for all images, to working on the exterior look and signage, all social and digital promotions as well as all printed assets. The finishing touch for the brand was their online face designed for ease and speed of booking a table or locating the venue as well as being informative for those wanting to know more about the history, the methods of smoking and interact with the brand socially.
dukesbrewandque.com
Lily Vanilli is one of the seminal bakery brands to emerge from the last 5 years. Working with them on a range of branded goods for the bakery and store and the direction of brand image output, our main point of focus has been the website. Art direction and site flow were to match their playful nature and with such a great library of photos from the books, the curation of imagery was also a joyful undertaking with so much mouthwatering stuff to choose from. A custom cherry jackpot roller loader and animated sprinkles give this site the cheeky twist that runs throughout the brand.
This site was to mark the growing up of the bakery not just visually but also to move into a virtual order form for customers where they can create their own moodboard of cakes to send with their order enquiry as well as inform them about projects, press, Lily’s books and get full recipes to make their own creations. The recent addition of an e-Commerce store is the next natural step for this exciting brand.
lilyvanilli.com
