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Fix Coffee

The Challenge

To create a new brand narrative for a well loved coffee establishment chain. After 10 years of being a self made entity, the challenge was to embody the brands existing ethos and represent it in a more consistent and defined way through all touchpoints right through to the interior aesthetic.

The Approach

Defining the core values of this established coffee mecca was key to pitching their brand voice. Already known for their playful take in their former branding this was taken a few steps further with updated spellings for coffee that are both tongue in cheek, international, fantastical and fun as well as new strap-lines.

Glitch branding, a simple colour palette and off-kilter art direction round up the overall new refined visual identity for the brand. 

 

The Karaoke Hole

Full 360 Branding for London’s first drag queen Karaoke club. As little sister to Dalston Superstore the branding and Art Direction had to feel as such and resonate with the clubs existing clientele as well as appeal to a whole new audience. With a nod to Alice in Wonderland and the experience of entering the world of The Karaoke Hole through a little door on the street down into a tinsel and velvet cocktail bar with the stage and into a world where you can let your hair down, be entertained and be a star on stage.

The online presence as this would be the first port of call that most people would make their decisions to book a table so we gave them a fun and interactive platform that enabled quick booking as well as more detailed information on the hosts as well as answer any questions people might have about how the club operates.

Make sure you check them out for yourself, book a table online and go down The Karaoke Hole!

thekaraokehole.com

Katie Hammond

An updated brand refresh and overall look for still life photographer Katie Hammond. We wanted the work to speak for itself so the digital platform we created shows off her beautiful use of colour, angles light and shadows at their best.

Beautifully clear text, animation fades and a custom folio view gives a great viewing experience whether on a desktop, tablet or mobile and the java flourishes give this site a joy through it’s fluid and simple navigation.

katiehammond.co.uk

Voodoo Ray’s Refresh

5 years after our initial branding for Voodoo Ray’s and having grown the brand to 4 sites, it was time for a visual identity refresh. The central branding and identity are so iconic of the brand that it would take a lot of care to identify where and how an injection of new creativity should come in. New font sets and typography, an updated colour palate, new icons working with illustrator Natalie Strange and an overall new art direction bring together a delicate balance of old and new! 

All internal signage, Menus, Digital and online platforms, merchandise

Launching the new look with the opening of the Peckham site at the end of ’17 the refresh has now been rolled out across all 4 sites.

voodoorays.com

Voodoo Ray’s

Full 360 branding fun for this New York style pizza joint, first in Dalston then Boxpark Shoreditch and most recently Camden Stables Market. Summer sees their much loved mobile pizza van doing the rounds too!

Playful and tasty with the interior colour explosion already set from Architects Brinkworth, we thoroughly enjoyed creating  a striking branding and visual language for them to match and all the assets that it extended out to : menus, decals, order pads, a custom pizza classification and all the neon signage for the exterior – calling you in off what was a dark Kingsland Road and now has definitely started a lights competition since.

Check the website we made them to see what’s on the menu in each location and if you haven’t visited yet, GO. It’s the kind of slices you dream of.

voodoorays.com

Saihoji Luxury Matcha

Full 360 Branding for the tastiest new Matcha on the block. Complete brand package along with every element needed to launch this luxury matcha brand. Unique recipe web app as part of the launch and free matcha samples for signing up.

Package included 3 months of social media and creative content using a mix of sources and original imagery. Planning and strategy of all creative as well as consumer engagement and account growth

Sign up for your free sample and download the free web app we developed for them full of exclusive recipes over on their website

Chin Chin Website

Playful cross-platform website for the first Nitrogen Ice Cream crew in Europe – Chin Chin.

Voted the ‘Best Ice Cream Parlour in England’ by the Times, with their main Lab in Camden and their beautiful marble bar in Soho these guys needed something as fun, playful, theatrical but uber cool to match their flavours and kooky ethos. You can also order cakes from their new party cake range which was designed in collaboration with the amazing cake guru Hebe Konditori, direct from their Soho parlour.

With the most amazing mouth sensations and visual genius they will change your perception of Ice Cream for ever.

chinchinicecream.com

Notion 70

NOTION Issue 70 was our second issue as part of their rebrand and relaunch.

The content and readership went from strength to strength on the back of the last issue so this was an absolute joy to pull together and let all the super talent inside shine through. Working again alongside Ann Griffin from Studio Rubic to bring it to the forefront of printed design.

With everything we put in place for them during this whole 360 brand process – from social to digital to in-house materials, were each as important as each other, vital to their re-invention and will serve them well into their next chapter as a magazine.

Get your copy of NOTION Issue 70  here 

Charlie Le Mindu

Charlie Le Mindu is a hair genius who has coiffed bouffs for Lady Gaga and Lana Del Ray – when we started working with him back in 2007 it was his pop-up salon in clubs and his big wigs for artists such as Peaches and Planningtorock that he was best known for.

We created a whole brand visual aesthetic for him which worked across both his salon work and also his catwalk fashion shows, brand partners and his huge online presence which has spanned 3 collaborative websites already.

The latest site compromises of a custom 3 part site designed to house Charlie’s Haute Coiffure Art Collections as well as his Editorial, Video and Exhibition work in a slick portfolio with a link through to his own online magazine portal, LE MAG.

We felt it was important to allow the user to explore the world of Charlie Le Mindu in an organic way so although the site design is streamlined and simple, there are many facets to navigate through and multiple ways to get there.

Fully responsive this site is a fun and interactive journey through his huge catalogue of work.

charlielemindu.com

Voodoo Ray’s Loyalty App

Loyalty Card app for Voodoo Ray’s – get your 8th slice free!!

Order online, find out what’s on and keep up to date with your favourite pizza place : )

Working with Como on development, available Spring 18 on the App Store & Android.

Something Yellow

Beautiful and deceptively simple site for interior design company Something Yellow. We wanted to allow the content to shine through so keeping all platforms very clean and minimal with cheeky navigation and design twists throughout the site to reflect Something Yellow’s sense of joy in design and to create them an experiential environment as they do for their clients.

Looks, performs and functions beautifully from desktop to tablet and with a special mobile version we loved designing and creating this gem. From the trick of the eye transition fade intro, to the mobile menu rollover, this site is full of surprises!

somethingyellow.co

The Taint Website

The Taint is the sweet spot between art and politics. An online platform celebrating politically informed creativity, from fashion to film, performance to photography.

Launching first as a printed publication, the new online platform navigates as an intersectional graph so readers can choose to read articles based on which intersection they sit on brings a new and exciting way to navigate content.

With challenging content that explores the intersections of not always easy current topics, challenging the status quo by posing new ideas and encouraging important debates amongst it’s readers.

 

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