Lily Vanilli is one of the seminal bakery brands to emerge from the last 5 years. Working with them on a range of branded goods for the bakery and store and the direction of brand image output, our main point of focus has been the website. Art direction and site flow were to match their playful nature and with such a great library of photos from the books, the curation of imagery was also a joyful undertaking with so much mouthwatering stuff to choose from. A custom cherry jackpot roller loader and animated sprinkles give this site the cheeky twist that runs throughout the brand.
This site was to mark the growing up of the bakery not just visually but also to move into a virtual order form for customers where they can create their own moodboard of cakes to send with their order enquiry as well as inform them about projects, press, Lily’s books and get full recipes to make their own creations. The recent addition of an e-Commerce store is the next natural step for this exciting brand.
– Brand Strategy
– Art Direction
– Web Design + Development
– Product + Packaging Design