Voodoo Ray’s Refresh
5 years after our initial branding for Voodoo Ray’s and having grown the brand to 4 sites, it was time for a visual identity refresh. The central branding and identity are so iconic of the brand that it would take a lot of care to identify where and how an injection of new creativity should come in. New font sets and typography, an updated colour palate, new icons working with illustrator Natalie Strange and an overall new art direction bring together a delicate balance of old and new!
All internal signage, Menus, Digital and online platforms, merchandise
Launching the new look with the opening of the Peckham site at the end of ’17 the refresh has now been rolled out across all 4 sites.
– Art Direction