Yoga and Movement is big business and the massive over saturation of the yoga landscape has left what should be a calm practice full of noise. The challenge was to define the brand narrative and showcase the core values of Another Practice, it’s unusual take on a traditional principle and it’s inclusive outlook whilst also being mindful of it’s origin and audience and stand out from the crowd.
Looking to cut through the traditional yoga aesthetic with a clear bold statement, creating something as personal and unique as representing each individuals journey with movement and their own body. No two experiences are the same and there is never a destination so this is represented through both the wordmark and the multiple ways the brand system can be used.
Personalization is also encouraged with brand pencils and a secondary coloured in mark.