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McQ Tech Sole / Vol 2

A/W18 sees another 3 videos from us for McQ – Alexander McQueen new Tech Sole Sneaker range. Taking inspiration and colour from the season’s graphic theme and selecting to work with super luxe still life photographer Katie Hammond, these next videos in the series take another turn on the playful aesthetic of archive Japanese television culture.

To be shown on all McQ online platforms and in-store, with a portrait edit of each for Instagram.

mcq.com

McQ Instagram

Director & Edit – Liz Bisoux
Shot – Katie Hammond
Process – Sharna Osborne
Music – Not Waving

– Art Direction
– Video Direction
– Video Edit + Production

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