To create a new brand narrative for a well loved coffee establishment chain. After 10 years of being a self made entity, the challenge was to embody the brands existing ethos and represent it in a more consistent and defined way through all touchpoints right through to the interior aesthetic.
Defining the core values of this established coffee mecca was key to pitching their brand voice. Already known for their playful take in their former branding this was taken a few steps further with updated spellings for coffee that are both tongue in cheek, international, fantastical and fun as well as new strap-lines.
Glitch branding, a simple colour palette and off-kilter art direction round up the overall new refined visual identity for the brand.
– Art Direction
– Tone of Voice